The African Integrity Charter — Lite (Free)

A one-page clarity tool for African SMEs

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Reputation is currency in African business.

• Suppliers extend you credit because they trust you.

• Staff stay when they feel treated fairly.

• Lenders move faster when they can see how decisions actually get made.

The African Integrity Charter Lite is a simple way to make that trust visible — without consultants, jargon, or heavy paperwork.

It doesn’t turn your business into something it isn’t.

It just helps you write down the rules your team already thinks it’s operating by.

⭐ What’s Inside This Free Edition

You’ll receive a clean, print-ready PDF with:

A Quick-Start Overview

What integrity does for a business in African markets — commercially, not philosophically.

How to Use the Charter

Simple steps for turning good intentions into repeatable behaviour and clearer decisions.

The Solo Charter Workbook

A short exercise you can complete on your own in under 30 minutes. Many founders use it as the basis for their first team discussion.

A Starter Integrity Charter Table (fillable)

With four columns:

• Our Promises

• How We Keep Them

• Why It Matters

• Expected 30-Day Impact

This is where the conversation usually becomes practical.

⭐ What This Often Changes, Quite Quickly

Different businesses notice different shifts.

Common ones include:

• cleaner financial decisions

• better supplier conversations

• less internal friction

• improved team confidence

Not because people suddenly become different — but because the rules become visible.

Integrity isn’t bureaucracy. It’s what quietly keeps businesses alive when pressure rises.

⭐ Who This Is For

Founder-led and family-run African businesses that want to:

• strengthen internal trust

• reduce avoidable cash leaks and delays

• show professionalism to lenders and partners

• build governance without importing heavy corporate machinery

Whether you’re operating in a capital city or a provincial town, this tool is designed for how business actually works — not how textbooks describe it.

⭐ Download the Integrity Charter Lite

• Use it on your own.

• Use it with your team.

• Use it where you already feel friction.

If it changes nothing, you’ve lost very little.

If it changes one recurring problem, it has already paid for itself.

⭐ Want to Go Further?

This Lite version is a starting point. When you’re ready to work through:

• money handling

• supplier fairness

• staff expectations, and

• community obligations

in more depth, the full African Integrity Charter takes this same approach across the whole business.