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Build the practice
that people know to call.
Fitzrovian helps partners and practice leaders in African professional-services firms become clearer about what they are known for, more visible to the people who matter and easier to recommend.
We help you establish the market position, authority and relationships that turn expertise into instructions.
You have the technical expertise.
You still have to originate work.
A partner is asked to deliver excellent work, to originate new clients, and to run a practice and the people within it. The first and the third take the day. The second takes what is left of it.
Over your career, you have developed a strong reputation for competence. But you know the exhaustion of originating new work: the constant outreach, pursuing introductions, attending events, competing for attention and knocking on doors.
But promoting your reputation in the market is a part of origination that can be delivered by someone else and handed over.
And as your authority builds, it continues working while you are busy with everything else. And clients and referrers arrive already knowing why they came.
That is the work we do.
Our Services
1
Define
the ground to own
We Identify the client problem, sector, service or cross-border opportunities where your practice can be credible and distinctive.
2
Build
your reputation
We shape your narrative, credentials, insights and profile to build your reputation and make clients and referrers prioritise calling you.
3
Forge
your signature assets
We identify, craft and build the signature assets that continue to build you and your practice's reputation as the leaders in understanding your domain.
5
Develop
practices and products
We help you to build the products and practices that deliver revenues to your practice and solutions to the issues your clients are facing.
6
Originate
routes to instructions
While you are working with your clients and teams to resolve clients' problems, we are acting for you to identify opportunities in your target markets.
About Us
Built from inside professional services.
Grounded in Africa.
Dominic Parker has spent his career building the reputations of professional services partners and practices, first inside one of the Big 4 and then as an adviser to top-tier global firms.
He ran marketing and business development for corporate finance, forensics and business recovery practice in the UK, then across Europe, the Middle East and Africa, then globally, and was invited onto the global board of that $1.3 billion practice before he was thirty.
Much of the last two decades he has spent working in Anglophone and Francophone Africa.
Build a practice people know to call.
If you want to develop a clearer market position, stronger reputation and more effective route to client and referrer introductions, let’s talk.
