Services

A good practice can do many things. But to have a strong reputation it needs one thing it can be seen to deliver better than your competition.

 

We work with you to identify the ground your practice can hold in your market, whether that is a technical domain, a sector specialism, or a commercial problem that clients are already paying to solve.

 

Wide enough to matter, and narrow enough to defend.

 

The test is what happens when that issue arises. Our role is to make yours the first name that is mentioned by potential clients, by their advisers and by colleagues elsewhere in your own firm.

 

You finish with a defined position, the evidence that supports it and the case for it that you can put to your practice, your firm and your leadership.

Most decisions your clients take about whom to instruct are taken when you are are not in the room.

 

What represents you then is your reputation: what you have achieved, what clients have said about you, what you have published, where you have been heard and in what a colleague is proud to forward without having to explain you first.

 

We work with you to develop that reputation-building strategy and to build the tactics and the assets for its delivery.

​

From effective case studies and testimonials that speak to a client, to thought leadership that's not AI-slop and PR that speaks to your audience. From speaking calendars where people want to hear you to private events that put you in front of the people who instruct. 

 

We know how to do this and have delivered this again and again for three decades.

Certain assets do not fade when the marketing campaign ends.

 

A proprietary research programme with your market's own data and your own insights.

​

A published handbook that becomes the industry reference on a subject.

​

A much admired and recommended podcast series with an academic partner.

​

An awards programme that makes your firm a fixture and you the judge of the topic and not just a participant.

 

These signature assets take longer to develop and can costost more. But they are also the assets that continue to generate enquiries years after they are built.

 

We have conceived, launched and run them at global scale, including one that is still producing work twenty-five years later.

Reputations are easier to build around a visible product or service. We work with practices to turn the technical capabilities they already have into services a client will recognise as the answer their problem.

 

You may have identified the problem that needs solving or you may be looking for it. Either way, we help you to clarify, shape the service around it, name and position it, write the investment case for it, and build what is needed to launch it and expand it into the market.

 

From single-country to global practice launches, we help you to create new lines of revenue rather than cannibalising existing firm sources.

Your most valuable hours are spent with a client who has a problem and solving it for them.

 

Finding that client, establishing whether the problem is real, and securing the first meeting at the right level takes time a busy partner does not always have.

 

We do that part for you.

 

We identify live opportunities among in your target markets, qualify them before anyone's time is spent, make the introduction, and help you shape the approach.

 

You lead the relationship and you deliver the work. We open the door and step back.

Your firm's professional marketing and business development colleagues are stretched. Their priorities and their time are divided across many practices and partners.

 

Ours are not. We work to one practice's or partner’s agenda, and at their pace.

 

We also assist in ensuring these activitives comply with your firm’s risk and legal reviews, involve your firm’s marketing and business development teams, secure the support of your firm’s client relationship partners and give your leadership confidence in your practice.

 

We have taken assets through those approvals for thirty years and we know what works.