FITZROVIAN
CAPITAL

strategic advisors
to businesses in Africa

 

About Our Business

Businesses leaders often tell us that they see exciting opportunities in existing and new markets that could drive the success of their firm -  but that they lack the capacity to take advantage of them.


At Fitzrovian Capital, we help both entrepreneurial and established businesses to grasp those chances in markets where they already operate and in new countries where opportunities abound.

Find out more below about how we help businesses to grow and develop.

Or contact us for a free consultation.

 

Services

Strategic Advice

Grow and develop your business

Any organisation can move forward with small, incremental changes.  But in today’s rapidly evolving business environment, success often means taking bold chances, based on insightful decisions.  Drawing on our network of business and government contacts across Europe, North America, Africa and the Commonwealth, we help clients to:​

  • Research, assess, and define new market opportunities

  • Define a strategy to establish or grow your business

  • Review and develop your marketing and business development strategies

  • Restructure to take advantage of opportunities or improve business performance.

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Making Notes

Capital Sourcing & Introductions

Source investment to grow your business

The Northern Hemisphere is waking-up to the opportunities afforded by entrepreneurs and businesses in Africa.


We help you to source and engage with investors in African businesses so that:


  • we prepare the right information for financiers

  • you understand the different types of investment

  • we source and interact with the right investors for you

  • you understand the terms of any deal

  • the right governance parameters are in place to ensure the smooth delivery of your project.

Asset Sourcing & Acquisition

Acquire Capital Assets

As your business grows and develops you may need to acquire additional assets and find the right asset financing. From real estate to airplanes, from logistics equipment to ships, we work with our international network of contacts to identify, source and acquire the right assets at the right price.

We work with you to:

  • define the assets that you need

  • identify and locate the assets

  • acquire the assets; and

  • negotiate the terms of the deal

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The Fixers

Your spare pair of eyes and hands

Business opportunities or issues often arise, but you don’t always have the resources to manage them.


Drawing on our worldwide network of contacts, we act as your spare pair of eyes and spare pair of hands to explore strategic options, undertake projects and resolve problems.

We can either work with you on distinct projects or you can have us on call 24/7/365.  For over 20 years, we have worked with firms to help them to:

  • Generate new business ideas and joint ventures

  • Create and manage brand-building programmes

  • Find new staff or suppliers

  • Resolve crises and mitigate damage

 

Projects

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Launching a new global service offering

Our client, a leading professional services firm, sought our help in launching a new, global service offering.  Liaising with teams across the firm, we defined the brand, developed a suite of marketing campaign assets, and managed its successful launch.

Praying Man

Evolving a business
in Sierra Leone

Our client approached us with a request to develop an information memorandum for the evolution of their business in Africa.  Based on an analysis of the local markets, interaction with the appropriate authorities, we developed a clear plan and financials for the project.

Living Room Sketch

Creating a competitive service offering

Our client, a real estate advisory firm, sought our assistance to assess how to promote its interior design practice.  Based on our research and analysis, it was able to create a market proposition that was in line with its broader values but that allowed it to define a specific competitive positioning.

Graphic Designer

Commercialising a NGO's services in Africa

We worked with a legal services charity to devise and develop a commercial arm to their organisation, advising corporations on the protocols for seeking the free, prior and informed consent of indigenous communities before beginning any extractive or commercial enterprises in frontier markets.

government office

Restructuring a HNW advisory business

We advised a US HNW advisory firm on how to re-engineer its operations to adapt to a changing market and improve its financial position and cashflow.  We defined a new marketing strategy and implemented the corporate restructuring to make the most of new opportunities

green papers

Delivering a global thought leading survey

Working with partners and staff in different countries around the world, we led the delivery of a multi-territory thought-leading survey on economic crime, devising the survey, managing the research and launching both global and country specific reports - as well as a wider reputation-building campaign - on the same day.

 

Our Perspectives on African Issues

Insights

 

Brexit and the Echoes of Colonial History

As the chaos of Brexit continues to haunt UK politics, Christine Mungai, Nieman Fellow at Harvard University, argues that a foreshadowing of this can be found in Western Colonial History.

Contact Us

Contact us and find how our services can benefit your company.

+44 (0)20 3890 2585

 

Fitzrovian Capital

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Contact

+44 (0)20 3890 2585

Address

London, United Kingdom
Johannesburg, South Africa
Freetown, Sierra Leone

©2019 | Fitzrovian Capital Ltd.